Department of Geography
- Qualifications: BSc (Hons) Geography, PgC Leadership and Management, MBA
- Role Title: PhD Researcher
- Address: Buckingham Building, Lion Terrace, Portsmouth, Hants, PO1 3HE
- Telephone: 023 9284 2504
- Email: email@example.com
- Department: Department of Geography
- Faculty: Faculty of Science
Following successful completion of a BSc Geography degree from the University of Portsmouth in 2011 I embarked on a career in the water industry with Northumbrian Water Group (NWG). This began within the field of water efficiency, aiming to stimulate demand side reduction to conserve available water resources. From there I had a brief stint with the conservation department, managing the organisation’s environmental impacts to ensure sustainable operations.
More recently I have specialised in organisational change and business strategy, acting as a Project Manager for a directorate wide change programme including a structural reorganisation, process alignment and culture change. This led to my current role whereby I am overseeing the establishment of, and managing, a team of analysts responsible for the operation and control of the water distribution networks across Essex and Suffolk.
During this time my passion for academia did not dwindle, pursuing part time study alongside my professional career. This included a slight change in direction, completing a PgC in Leadership and Management in 2013 and an MBA in 2014, both of which through my local university Anglia Ruskin. Towards the end of 2014 I revisited both my academic and professional roots, embarking on a part-time PhD programme within the Geography Department alongside my professional career.
My area of research looks to challenge the way the water industry approaches water conservation initiatives, specifically their use of geodemographic profiling. As the industry continues to rely on these methods to tailor their campaigns, my research asks whether geodemographic profiles can truly reflect the many different internal and external variables which influence an individual’s behaviours and attitudes towards saving water? Does where you are truly say something about who you are?
Using extensive primary and secondary datasets from across three separate regions of the UK I aim to answer these questions, determining whether statistically valid relationships exist between water conservation and geodemographic profiles. I hope that my research will not only inform practical policy, but will enrich academic understand by determining the key characteristics of a typical water saver.
This project is supervised by Professor Liz Twigg, Dr Brian Baily and Dr Heather Rumble.