Marketing and Sales
We are dedicated to producing successful professionals in the fields of marketing, hospitality and sales.
What we offer
Our courses are integrally linked to marketing practice, and you will find yourself working on innovation projects, real problems brought into the classroom by practitioners, business simulations and cases from recent business news.
Research with impact
The Marketing and Sales Subject Group advance knowledge in a variety of fields, including international market entry, digital marketing, sales management, advertising, corporate branding and consumer behaviour. We work pro-actively with businesses and policy-makers who are participants and recipients of our research to ensure that our work has relevance and impact. We also work directly with companies who sponsor research on specific topics of interest.
Staff engage with local and international businesses through applied research projects and delivering executive education, and with local voluntary bodies and social enterprises. Our research and engagement with industry underpins our curriculum and will inform our on-going development.