Marketing and Sales

Postgraduate Opportunities

We are interested in receiving PhD applications in the following research areas to start in February/October 2019:

•    Advertising
•    Branding
•    Consumer decision making
•    Digital Marketing
•    Macro/meso level research on marketing
•    Service marketing and tourism
•    SME Marketing
•    Marketing and links to society and public policy

The Marketing group at University of Portsmouth undertakes and publishes original research in top international marketing and tourism journals such as Annals of Tourism Research, European Journal of Marketing, Industrial Marketing Management, International Journal of Hospitality Management, International Small Business Journal, Journal of Advertising, Journal of Business Research, Journal of Interactive Marketing, Journal of Management Studies, Journal of Retailing and Consumer Services, Journal of Services Marketing, Journal of Small Business Management, Journal of Travel Research, Psychology & Marketing and Tourism Management.

Our current students are working on a range of exciting research studies, ranging from branding, social marketing and sharing economy. While each research topic is unique, all students benefit from the active research community offered within the subject group.

We have an international community of doctoral students.  We provide all of our students with a vibrant research environment within which to develop. As well as workshops and research training provided by the Graduate School Development Programme, you will be invited to participate in subject group research seminars and research groups.
If you are interested in studying for a PhD then we invite you to contact us. We are particularly interested in research inquiries about studying in the following topics:

•    Consumer based brand equity
•    Digital economy
•    Emerging technologies
•    Online reputation
•    Pricing and Revenue Management
•    SME Growth
•    Storytelling


You are encouraged to look at our current doctoral students and our PhD Supervisors. You may also like to see some of our publication outputs.

Please contact our Departmental Research Degrees Co-orindator, Dr. Sianne Gordon-Wilson to find out more about doctoral level study. 

Potential PhD Supervisors:


Professor Yuksel Ekinci

Dr Daniel Nunan

Professor Giampaolo Viglia

Dr Jason Sit

Dr Giovanni Pino

Dr Carol Zhang

Dr Mahsa Ghaffari

Dr Marta Nieto Garcia

Dr Padmali Rodrigo

Dr Sarah Turnbull

Dr Sharon Wu

Dr Sianne Gordon-Wilson

Dr Stacey Li

Dr Sumanta Barua