Marketing and Sales


Photo of Professor Colin Wheeler

Professor Colin Wheeler

  • Qualifications: MA
  • Role Title: Visiting Professor
  • Address: Richmond Building Portsmouth PO1 3DE
  • Telephone: 02392844270
  • Email:
  • Department: Marketing and sales
  • Faculty: Portsmouth Business School


I am Professor of Marketing at Portsmouth Business School, Portsmouth, UK.

My research interests include international marketing and entrepreneurship, export performance and the internationalisation of the small and medium size firm (SME). 

I have recently published an edited book on International Entrepreneurship in the Life Sciences with Edward Elgar and has published in the British Journal of Management, International Business Review, International Small Business Journal, European Journal of Marketing and the Journal of International Entrepreneurship.


Teaching Responsibilities

I supervise doctoral students in international marketing and teach on courses in global marketing management and the internationalisation of the SME.



I am currently researching the internationalisation of SME's in the advanced medical products sector with Professor Marian Jones of the University of Glasgow




Research profile

Explore my research profile, publications and activities on the Portsmouth Research Portal

View profile