Marketing and Sales


Dr Elaine Rust

  • Qualifications: MSc Managing Contemporary Global Issues with Environment and Development (Distinction), University of Winchester, 2011. BA (Hons) Business and Management (First Class), University of Winchester, 2008. CIM Diploma in Marketing (DipM), Basingstoke College of Technology, 1990.
  • Role Title: Lecturer
  • Address: Richmond Building Portland Street Portsmouth PO1 3DE
  • Telephone: 023 9284 4107
  • Email:
  • Department: Marketing and Sales
  • Faculty: Faculty of Business and Law


Having had a career in marketing, I first started at Portsmouth Business School in January 2012 as a PTHP in the Marketing and Sales and HRM and Organisation Studies and HRM Subject Groups , where I taught on a variety of business and marketing units.  This role became permanent in July 2016 and I am now a Lecturer in the Marketing and Sales Subject Group.

My industry experience includes product and services marketing, for UK and multi-national organisations in the private sector, as well as for the UK public sector.  My most recent position was with a local authority tourism marketing service.

I am currently nearing completion of an ESRC-funded CASE studentship PhD at the University of Southampton, which examines the role played by small-scale cultural events in market town vitality.

I have presented my research a number of conferences, including the Association of American Geographers’ Annual International Conference and the Royal Geographical Society Annual International Conference.  I am a Postgraduate Fellow of the Royal Geographical Society.

Teaching Responsibilities

I teach on the marketing, tourism and hospitality programmes.  I am unit coordinator for two MSc Business and Management Dissertation Specialisms: Tourism and Hospitality (U25163) and Work-based Research Project (U25162).


I am interested in the economic, social and cultural impacts of festivals and events.  My PhD research focusses on the impacts of small-scale cultural events located in market towns; with a focus on how they support the retail and service provision in their host locations, as well as the effect of these events on the image of place.