Marketing and Sales


Photo of Mrs Helen Thompson-Whiteside

Mrs Helen Thompson-Whiteside

  • Role Title: Senior Lecturer
  • Address: Richmond Building Portland Street Portsmouth PO1 3DE
  • Telephone: 02392844231
  • Email:
  • Department: Marketing and Sales
  • Faculty: Faculty of Business and Law


I joined Portsmouth Business School in September 2011, following a career of over 20 years in marketing communication and branding roles in technology, local government and tourism. I am a qualified coach and have combined my coaching and branding skills to help clients uncover and develop their personal brand. I am a senior lecturer teaching on a range of undergraduate units and have responsibility as Course Leader for the MSc Coaching and Development.

The role of Course Leader means that I work alongside the course team and our external partner to provide the best possible student experience; supporting students with their projects and assignments. Many of these students are returning to study after many years and are combining their studies with full-time employment. Having done the same myself, whilst studying for a Masters and the Chartered Institute of Marketing exams, I can easily empathise with their issues and concerns.  

I am currently studying again, on the University's MSc Research Methods course part-time, where I am actively researching personal branding, and the contribution of location to University marketing. I am a contributing member of the Business Education Research Group (BERG).

Teaching Responsibilities

I co-ordinate and teach on a range of Undergraduate and Postgraduate units, including marketing principles, marketing services, new product development, branding and advertising and PR. I am also the Library and Teaching and Learning Co-ordinator.


My research interests relate to personal branding, and the relationship with university branding.


Research profile

Explore my research profile, publications and activities on the Portsmouth Research Portal

View profile