Marketing and Sales


Photo of Mrs Karen Middleton

Mrs Karen Middleton

  • Qualifications: MSc Distinction, BA (Hons).
  • Role Title: Senior Lecturer
  • Address: Richmond Building Portland Street Portsmouth PO1 3DE
  • Telephone: 023 9284 4298
  • Email:
  • Department: Marketing and Sales
  • Faculty: Portsmouth Business School


My main field of study covers gender issues in advertising, but I have also worked on pedagogical research on the use of live client projects in higher education. My work includes research questions such as:

  • Why are there so few women working in creative roles in advertising?
  • What are the cultural and socio-economic impacts on the portrayal of women in advertising?
  • Does sex still sell?
  • How do individual differences influence audiences’ self-evaluation processes when exposed to idealised body images in advertising?

Teaching Responsibilities

I currently teach in the areas of Advertising and PR, and International Business.



  • Fletcher-Brown, J., Knibbs, K., & Middleton, K. (2015). Developing “employagility”: the 3Es case for live-client learning. Higher Education, Skills and Work-Based Learning, 5(2), 181-195.
  • Turnbull, S., Howe-Walsh, L., Middleton, K., & Rodrigo, P. Advertising Women: A Creative Challenge. CIPD HR Bulletin, Volume 10, Issue 1, 2016

Research profile

Explore my research profile, publications and activities on the Portsmouth Research Portal

View profile