Marketing and Sales
Mr Phillip McGowan
- Qualifications: MA Sales Management, AFHEA MISM MCIM.
- Role Title: Senior Teaching Fellow
- Address: Richmond Building Portland Street Portsmouth PO1 3DE (Office: Portland PO3-08)
- Telephone: tbc
- Email: email@example.com
- Department: Marketing and Sales
- Faculty: Faculty of Business and Law
My teaching, research and knowledge exchange specialisms are professional selling, sales management and sales strategy. Before taking on an academic role, I was the founder and Managing Director of several technology businesses. This included all aspects related to designing new products and bringing them to domestic and international markets. Duties included everything that a small business owner needs to do from recruiting and building teams and their day to day management, to strategic positioning of the business. During my commercial career, I successfully grew three groups of businesses and exited via trade sales. I use this experience to provide business consulting services to both business owners and potential investors.
I am responsible for the content and coordinate the delivery of the undergraduate Professional Selling and Sales Management and MA Marketing and Sales Management units that are offered by the Marketing and Sales subject group, of the School of Business and Law. I also teach on the MA Sales Management distance learning course.
For my MA I researched organisational socialisation of salespeople, which provided insights into recruitment, on-boarding and ongoing training. Current research is investigating the interrelationship between salespeople, sales management and sales strategy, with a focus on identifying the causes of sales failure.