Marketing and Sales


Photo of Professor Yuksel Ekinci

Professor Yuksel Ekinci

  • Qualifications: PhD, FHEA, MSc, MA, BSc.
  • Role Title: Professor of Marketing
  • Address: Richmond Building Portland Street Portsmouth PO1 3DE (Office: Richmond 6.21)
  • Telephone: 02392 844253
  • Email:
  • Department: Marketing and sales
  • Faculty: Portsmouth Business School


Yuksel joined from Henley Business School, where he was Professor of Marketing and Director of Postgraduate Studies. Previously he held positions at the University of Surrey and Oxford Brookes for 14 years. His work has contributed to better understanding of brand management (consumer-based brand equity, brand personality, destination personality, place branding), service quality, consumer satisfaction, scale development, online consumer behaviour (e.g. eWOM) in the service industry. As an active researcher and international academic, Yuksel successfully participated to the RAE 2001, RAE 2008 and REF 2014. Yuksel adopts theory testing and quantitative approach in his research. He has co/authored two books, more than one hundred book chapters, peer reviewed journal articles and conference papers. Yuksel is an editorial board member for six academic journals and an external examiner for two universities. He is passionate about finding answers to practical marketing problems and challenges. He has conducted applied and academic research projects for SMEs and multinational corporations such as IBM, Ogilvy, BSkyB, Harding & Yorke, Marketpoint, Danish Telecom and InterCarabao Ltd.

Teaching Responsibilities

Research Methods, Strategic Marketing.


Consumer-Based Brand Equity, Brand Personality, Place Branding, Destination Personality, Brand Attachment, Brand Strategy Development, Symbolic Consumption, Self-Concept/Self Identity, Consumer Satisfaction, Service Quality, Customer Relationship Management, Online Consumer Behaviour, Consumer Loyalty, eWOM, International Marketing, Cross-Cultural Consumer Behaviour, Scale Development, Quantitative Research Methods, Questionnaire Design.


Research profile

Explore my research profile, publications and activities on the Portsmouth Research Portal

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