Marketing and Sales


Photo of Mr Robin Shepherd

Mr Robin Shepherd

  • Qualifications: MBAHA BA Cert Ed.
  • Role Title: Head of Undergraduate Programmes, Principal Lecturer
  • Address: Richmond Building Portland Street Portsmouth PO1 3DE
  • Telephone: 02392844124
  • Email:
  • Department: Marketing and Sales
  • Faculty: Portsmouth Business School


As a teacher of management accounting and business analysis in the service sector, I have always been acutely aware of the need to engage non accounting, vocationally focussed students in ways that are non-threatening so that their fear of figures is quickly removed by revealing their very practical use. I am fortunate in my industrial background in this respect and am able to locate sometimes difficult concepts in the real world and so deliver easier, more accessible learning opportunities. Thus the first part of my working life in luxury hotel management and as a self employed restaurateur, along with the work that I continue to do with national and international Hospitality companies, is well employed in bringing the real world to the lecture theatre.


Teaching Responsibilities

As well as Management Accounting and Business Decision Making, my other specialist area of teaching and learning is Licensed Retail Management. An often neglected but hugely important part of the service sector in terms of its economic and cultural contribution to English life, the Licensed Trade offers unique opportunities for creative business development learning.


My research interests lie in two distinct, equally interesting areas. The first is in developing deeper understanding of the individualisation of the service encounter from the employee as well as the consumer perspective. The second is in the development of local food movements, food tourism, local food producers, their supply chain and sustainability.


Research profile

Explore my research profile, publications and activities on the Portsmouth Research Portal

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