Marketing and Sales


Photo of Mr Roger Dace

Mr Roger Dace

  • Qualifications: BA (Hons) MBA (Aston) PGCE Dip M MCIM MBIM Society
  • Role Title: Senior Lecturer
  • Address: Richmond Building Portland Street Portsmouth PO1 3DE
  • Telephone: 02392844169
  • Email:
  • Department: Marketing and Sales
  • Faculty: Portsmouth Business School


Prior  to joining Portsmouth I worked in the nuclear  and  motor vehicle industries respectively. This  encompassed  experience  in the contracts department (Nuclear Power Ltd)and sales analysis/forecasting for the Far East (motor vehicle industry).

In academia, I have taught marketing at all levels in two other colleges and universities before joining Portsmouth as a senior lecturer marketing in 1984. In Portsmouth, I introduced international marketing  at all levels from 1985 onwards. Administratively I have worked in procuring industrial placements, admissions and course management of B.A. International Business studies. In this role I have pioneered many exchange agreements with universities around the world enabling recruitment on my course to quadruple in size.

Teaching Responsibilities

My teaching includes units in international marketing, global marketing, marketing for the hospitality industry, marketing research and market planning. I  have taught the above at both undergraduate and postgraduate levels in the case of international and global marketing respectively, and at undergraduate level for the other specialisms.


My research field is that of proactive marketing focussing on Japanese electronic companies. This has produced several papers on proactive products.  I have served as an external examiner for a French university (and the Open University). I have invited guest speakers to the Business School to talk on international marketing over many years.



Research profile

Explore my research profile, publications and activities on the Portsmouth Research Portal

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