School of Education and Sociology


Dr Rusten Menard

  • Role Title: Lecturer in Social Psychology
  • Address: St George's Building, 141 High Street, Portsmouth PO1 2HY
  • Telephone:
  • Email:
  • Department: School of Education and Sociology
  • Faculty: Faculty of Humanities and Social Sciences


I am a sociologically oriented critical social psychologist who joined the University of Portsmouth in August 2018, shortly after completing my PhD at the University of Helsinki, Finland. My PhD, which was fully funded by Finnish grant foundations and a salaried PhD position at the University of Helsinki, was a methodological and empirical investigation dealing with representations and deployments of social values in constructions of identity and ideology. My focus was on how values that are typically assumed as enhancing societal wellbeing – such as equality and tolerance – are formulated in exclusionary ways and used ideologically to demarcate boundaries between ‘us’ and ‘them’. I also considered how being explicitly marked as psychiatrically, medically and socially ‘abnormal’ in relation to institutionalised norms on “sociability” and/or “sex/gender” might interact with how social values are negotiated in identification and in ideological work.


Teaching Responsibilities

I co-teach Psychology for the Social Sciences, Advanced Psychological Science and Critical Psychology.


My main research interests deal with motivated language and the discursive construction of values and identification, power and resistance from subjugated standpoints, critical discourse studies, nationalist and homonationalist discourse, and discursive and qualitative methodologies.