Strategy, Enterprise and Innovation

Photo of Dr Nicholas Ford

Dr Nicholas Ford

  • Qualifications: BA, MA Marketing
  • Role Title: Senior Lecturer
  • Address: Richmond Building Portland Street Portsmouth PO1 3DE
  • Telephone: 02392844141
  • Email:
  • Department: Strategy Enterprise and Innovation
  • Faculty: Portsmouth Business School


Having studied at Portsmouth Business School for several years, I began teaching here in 2011. I was appointed to the position of full-time lecturer in March 2014.

Teaching Responsibilities

I currently teach on a number of undergraduate and postgraduate units, including Innovation Management, Developing New Products and Managing Brands, Customer Insight for Product Management, Managing New Product Development, and Marketing Principles and Practice. I have also supervised many undergraduate and postgraduate dissertation projects exploring a variety of Marketing subjects.


My research interests are new product development and ageing consumers. I am currently completing my PhD exploring packaging development and the senior market within the fast-moving consumer goods industry. I also regularly contribute to the Business Innovation and Growth Research Group within the Business School.


Research profile

Explore my research profile, publications and activities on the Portsmouth Research Portal

View profile